Planning, developing and implementing PR strategies
Managing enquiries from media, individuals and other organisations
Researching, writing and distributing press releases to targeted media
Planning publicity strategies and campaigns
Organising events including press conferences, exhibitions, open days and press tours
Managing and sharing content with users on social media sites such as Twitter and Facebook
Managing the PR aspect of a potential crisis situation
Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc
Analysing media coverage
Distributing information about new promotional opportunities and current PR campaigns progress
Speaking publicly at interviews, press conferences and presentations